The seed of the Short Motivation vision was sown as early as 2011, inspired by the rise of the tailored men's swim short.
Lying on a sun lounger in Cyprus, something new and unexpected happened. People kept asking where the shorts were from – at the time, they’d seen nothing similar. But, they also added that “they won’t fit me” or “love the colour, but I won’t look good in those shorts”.
This feedback left us thinking that there must be room for an aspirational site to encourage people to get fitter, pick a pair of shorts and plan their next vacation. People were loving the style of a tailored short, but the idea that they wouldn’t look good in their shorts was making them uncertain about their physique, their aspiration and belief.
We started working on Short Motivation in Summer 2016. Based on our previous experience of creating a website, we wanted to make sure it went live with enough viable content. We finally launched March 2017.
Since going live, Short Motivation has partnered with brands which regard as those producing some of the best men's shorts you can buy today.
You are currently browsing the brand new Short Motivation store, which launched May 2018, where we've made available the very best shorts and our reason why we've made them available to our loyal followers.
We stand by this claim, too. Buy a short from the Short Motivation store and we know you will be impressed. If you're not impressed, we won't be, so we'll refund your purchase (or exchange for an alternatve size or style).
We are now located in London, England and Dallas, Texas. If you order from the United States or Canada, your shorts will ship from Dallas using domestic post. If you order from within the European Union, it will ship from our London office.